Why do companies use Digital Marketing for Business?
Digital Marketing for business is the most emerging tool to reach your audience.
Companies these days are using this technique and doing wonders in their business with the help of Digital Marketing including Social media marketing.
Digital Marketing refers to selling your product by connecting with your audience through the internet or some electronic devices.
In simple terms, if a marketing campaign involves digital communication, it is Digital Marketing. Businesses use digital channels to reach their preferred audience.
These channels may be any social media, emails, search engine optimization, web apps, etc. It is done both online and offline.
Here, we will be talking about online marketing strategies of digital marketing for business.
Online Marketing Strategies
When a business uses online means to do the marketing of their products/brands/services, they are considered as online marketing strategies.
Some of the famous and most used online marketing strategies are-
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Content Marketing
- Social Media Marketing (SMM)
- Affiliate Marketing
- Email Marketing
- Search Engine Marketing (SEM)
- Marketing Automation
Search Engine Optimization (SEO)
SEO is a technique that is used to improve the ranking of the websites on the search engine.
Search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
SEO is a key part of online marketing because search is one of the primary ways that users navigate the web.
Improving a site’s rank involves leveraging various SEO techniques to optimize the site for search.
These are Keyword Search, Content Marketing, Link Building, On-Page Optimization, Semantic Markup, etc.
Pay-Per-Click, also known as Cost-Per-Click(CPC) is another online marketing strategy.
Here, the advertiser places ads on an advertisement platform. The advertiser is paid every time the advertisement is clicked.
The most popular advertising platforms are Google Ads, Microsoft Advertising(Bing Ads), and Amazon Advertising. A Brand can reach millions of people or its targeted audience through the incredible power of Pay-Per-Click marketing.
It gives immediate results. One can easily track the success of the campaign and measure the ROI. Online Ads have a potentially huge exposure.
Content Marketing is a strategic marketing approach focused on creating, publishing, and distributing relevant and consistent content to attract and retain a targeted audience online.
It helps companies create sustainable brand loyalty, provides the required information to consumers, and creates willingness in them to purchase the product.
In content marketing, the information can be in the form of news, ebooks, video, infographic, email newsletters, case studies, podcasts, FAQs, photos, blogs, etc.
Social Media Marketing(SMM)
The phrase social media marketing generally refers to using social media for relationship selling.
Social media services or channels make innovative use of new online technologies to accomplish familiar communication and marketing.
The most popular social media channels for social media marketing are Facebook, Instagram, Youtube, LinkedIn, Tumbler, MySpace, etc.
Most of these social media platforms have built-in data analytics tools, enabling companies to track the progress, and engagement of ad campaigns.
Social Media Marketing is very interactive since firms allow customers and audiences to post comments, product reviews, etc.
Affiliate Marketing is a performance-based marketing.
It is a process of earning money every time a company’s product and services drive a sale after it is promoted by some other people to earn a commission.
An affiliate marketing business can produce a large commission per month if it knows the clear strategies.
Digital Marketing has made Affiliate Marketing a billion-dollar industry.
A company running an affiliate marketing program can track the links that bring in leads and, through internal analytics, see how many convert to sales.
Email Marketing is a direct digital medium. Companies can send their own email as digital communication, or purchase text or display it as space in the email sent by others.
The email has low cost but limited market coverage as compared to postal mails.
The benefits of Email Marketing are-Regularly and legitimately promote the company name to clients
Position the company as an expert in the subject
Point recipients back to the company website
Make it easy for clients to pass along the information to others
Marketing Automation activities aid marketers with effective targeting, efficient marketing communication, and real-time monitoring of customer and market trends.
It is a disciplined approach to the capture, integration, and analysis of customer data that is needed to identify and leverage customer relationships and opportunities to their fullest.
The emerging space, called marketing automation, forms the core of the knowledge engine which drives customer relationship management(CRM).
Marketing Automation software usually takes data from websites and databases and turns it into reports for fine-tuning CRM efforts.
Software solutions include email campaign management, database marketing, market segmentation, website analysis, and more.
Following are the benefits of Marketing Automation-
- Maintain an integrated customer view
- Manage the customer life cycle
- Improve effectiveness through better targeting, measurements, and analytics
- Drive complex communication strategies
- Understand the result of marketing activities
- Promote integrated support for all business units
- Manage your IT structure
Search Engine Marketing (SEM)
Search Engine Marketing is also a very popular digital marketing strategy. It is used to increase the visibility of a website in search engine results pages (SERPs).
With this strategy, the brands pay for ads to appear on search engine pages as search results.
This is also based on keywords. The brand targets the audience through the search engines on the basis of what they search.
In Search Engines, there are many tools to do research on what people are searching for.
Google AdWord Keyword Tool is one popular tool. Search Engine Marketing drives the traffic and visibility from both organic and paid searches.
Marketing Plan for the Digital Marketing
A Marketing Plan means writing your strategy for the marketing in an organized way. It is a general framework for which the marketing strategies are created.
There may be one or more marketing strategies in your marketing plan. The type of Marketing plan depends from company to company according to their needs.
Some of the popular types of Marketing plans are – Quarterly or Annual Plan, Paid Plan, Social Media Marketing Plan, Content Marketing Plan, New Product Launch Plan.
Steps to writing a marketing plan are-
- State your business mission
- Determine the KPIs for the mission
- Identify your buyers persona
- Describe your content initiatives and strategies
- Define your marketing budget
- Identify your competition
- Outline your plan’s contribution and their responsibilities
Preparing a marketing plan for your business is very important in the long run.
Though Marketing and Business go hand in hand. Business means selling your product or service in continuity.
Whereas marketing involves the process and tactics to reach your target audience.
Companies use digital marketing for business as it is quicker and gives real-time results.
Following are some of the benefits-
- Helps to better know your customers through various analytic tools
- There’s no geographical boundaries, business can reach to global audience
- Targeting the right audience at the right time becomes easier through digital means
- Get to know your audience, drive engagement to brand loyalty
- Track and monitor response instantly and help know how well your strategy is working
If you also want to grow your business through digital marketing and want to make good marketing plans, FlieR Corporation provides you with free consultancy.
So, what are you waiting for? Grab this opportunity and book your free strategic call.